iRacing to Sponsor Brett Moffitt at Eldora Dirt Derby
July 10th, 2018 by Kevin Bobbitt
iRacing’s 10 Year Anniversary Celebration Kicks Off Throwing Mud
iRacing celebrates its 10-year anniversary of delivering the most authentic online racing experience to your home computer with the announcement of sponsorship of Brett Moffitt’s #16 Toyota Tundra NASCAR Camping World Series Truck at Eldora Speedway later this month.
iRacing, the leader in online racing since launching its complete racing service in August 2008, allows real world racers like Moffitt, and every day fans to compete, online, from their home PC, in racing disciplines including NASCAR, IMSA, World of Outlaws and USAC, IndyCar, rallycross and more.
“This is a really big year for us – August makes ten years of delivering online racing to fans and enthusiasts all around the world,” said Steve Myers, executive vice president and executive producer, iRacing.com. “We have grown from a small online racing group of enthusiasts when we launched in 2008, to large vibrant community of over 75,000 active members that is very much part of the racing world as a whole.
“We have been following the NASCAR Camping World series all season and have seen stories in Autoweek by Matt Weaver and listened to Michael Waltrip on the TV broadcasts – talking about the need for Moffitt to compete in every race of the season in order to qualify for the playoffs – despite having won several races already,” added Myers. “We have a history of helping aspiring drivers from the online racing world find opportunities in real world cars and this felt like something we almost had to do – support a racer who really deserves a shot but needs a little help getting to the finish line.”
“We are really excited to have iRacing on board for the Eldora Dirt Derby. For them to step up and help a team like ours is pretty special. We wouldn’t be able to keep our season going without the support from iRacing,” offered Moffitt. “Their digital version of the track is unbelievably accurate, especially with the dirt cushion, it really gives both professionals and fans an opportunity to race the track – no other game replicates the experience you get behind the wheel as accurately as iRacing. I am looking forward to getting online with iRacers prior to the Dirt Derby and then representing their racing passion on July 18th at Eldora.”
“We added dirt racing to our offerings a little more than a year ago and it’s been hugely popular with our members, as well as many of the dirt oval stars in the real world including Kyle Larson, Clint Bowyer, Christopher Bell and Tony Stewart,” continued Tony Gardner, president, iRacing.com. “So many real world racers train with iRacing – drivers from NASCAR, sports cars, dirt racing and more – I can’t think of a better way to celebrate our 10-years of online racing than to proudly support a fellow racer at Eldora Speedway, one of our most popular dirt ovals.”
In the lead-up to the Eldora Dirt Derby, iRacing members will be seeing Moffitt active online in practice and race sessions. This will give iRacers an opportunity to race with, but also get to know him and connect in a meaningful way through conversation. Because iRacing connects drivers through a centralized service, this type of driver/fan interaction is available within the game and makes for a valuable way to build a fan base for a driver – something a more traditional sponsor can’t do.
In addition to Eldora Speedway, iRacing.com features all of the tracks from the top three NASCAR series as well as digital replicas of the race cars from Toyota, Ford and Chevrolet. iRacing also hosts yearlong online eNASCAR championships, with the eNASCAR PEAK Antifreeze iRacing Series as the highest level eSport competition sanctioned by NASCAR – with prizes totaling more than $17,000.
iRacing has much more planned for the 10-year anniversary celebration this summer. Visit www.iRacing.com or follow iRacing on social media for more announcements in the coming weeks.
You can watch Moffitt take on Eldora in the #16 Toyota Tundra iRacing.com NASCAR Camping World Series Truck on July 18 at 9pm on FS1.
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